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Spontaneous, playful and free
In this video-led campaign, Lou Lampros brings the trainer to life. The narrative unfolds as the French actress leaves her Parisian apartment carrying a mysterious box. Stuck in traffic, she switches her heels for the enclosed Viv’ on the Run trainers and steps out into the streets of Paris. Spontaneous, playful and free, she embodies the design’s spirit of movement, self-expression, liberation and joie de vivre.
Style in motion
The expression of refined savoir-faire and Parisian essence, Viv’ on the Run is unmistakably Roger Vivier: comfortable yet elevated, joyfully elegant, and rooted in a tradition of innovative design.
Inspired by the late 1990s and early 2000s
With its lugged sole and chunky heel, the design of the Viv’ on the Run pays homage to the 1990s and 2000s, channelling cultural touchpoints that transcend fashion: from the rebellious spirit of the hip hop community’s streetwear to the understated glamour of figures such as Princess Diana and John F. Kennedy Jr. The design also pays tribute to iconic moments from pop culture, such as Julia Roberts in Runaway Bride, showcasing trainers as symbols of unrestrained freedom.
