Roger Vivier presents: Hôtel Vivier Sensorama

An exploration of the senses, Sensorama is what guests experienced for the Fall-Winter 20/21 presentation of Roger Vivier. In a new world imagined by Creative Director Gherardo Felloni, Hôtel Vivier transitioned from the conceptual to the sensorial. From sight, sound and smell, to taste and touch, Sensorama gave guests a multi-sensory experience while discovering the new collection. “For me, Sensorama is the idea that sensation can make something click in your brain,” said Felloni. “Sensorama is all about the senses and how these are what connect imagination to the mind.” The sense of sight was pushed to the limits inside a room with the glowing silhouette of women and fluorescent lights. To explore the sense of sound, guests were welcomed inside a studio where characters are recording ASMR sounds, humming and echoes, that encourage relaxation. For the sense of smell, guests journeyed through an olfactory laboratory with Roger Vivier shoes placed under domed glass cloches. Inside, an actress is savouring different aromas, like mint and cherry, scents that are symbolic of certain memories.

A room lined with pink, textured fabric is next, to excite the sense of touch. Here, impressionists dressed as courtesans at the Versailles court. Finally, taste buds experienced a culinary treat as the sense of taste is awakened by a young chef in the glitter room. The gourmand created delicious treats that guests enjoyed, with a giant birthday cake that holds a surprise – a glamorous singer performing. Then came a surprise. The sixth sense is the mystery that awaited guests at Sensorama. In this last room, ghosts and phantoms, which are not usually seen, were discovered by those who are in tune to their sixth sense. Aside from the rooms, Sensorama also introduced new installations, such as a towering pair of legs wearing the Vivier Queen sandals, where guests had their photos taken, together with characters and actresses who will brought Felloni’s concept to life. “Choosing actresses is very important for me,” he said. “A talented actress can really explain what is in my mind. Hôtel Vivier has always been based on actresses and performers. I need women to show my work.”